Research and Planning - Target Audience Resarch Questionnaire Analysis

The target audience I am going to aim my teaser trailer at is males and females aged between 15 and 25. I chose this age group because most horror movies have a age cetificate of 15 - 18 years of age. Therefore by using this age group I will be able to aim the teaser trailer at a mass audience. I chose to aim the teaser trailer at both males and females so I do not limit my audience, horror movies are not normally aimed at one gender.

I carried out some research into my target audience by creating a questionnaire and asking people with the audience segment to fill it out. This included: Jade Weedon (22), Matt Green (16), Todd Ashton (17), Chloe Weedon (19) and Rebecca Edwards (17). These people reflect my target audience so I will take into consideration there responses so I can understand them more.

From the questionnaire I found out what people aged 15 - 25 like to do in their spare time. All of them said they like to spend time with their friends whether it is playing football, going out on bikes, going to the cinema or meeting to see everyone. I found that all of them are techincal as most of them said they use Facebook and their mobiles. I found that most of them go to the cinema meaning I will be able to get good feedback from them as they already watch movies.

I asked the question about their faviourate movies they have watched. This is so I get an idea of what kind of genre they liked. Nearly all of them said at least one horror/thriller genre. The answers range from comedy to action. By all of them saying at least one horror genre movie it meant I am in a good position to make my trailer horror. As horror is a popular genre it is good to continue.

I found out what kind of music the target audience listen to and the most popular answer was 'RnB'. The answers ranged from 'Hip-Hop', 'Dubstep' to 'Drum and Bass'.

Finally I found out what kind of brands the target audience are into. I found with the male participants most of them had 'Toy' or 'ICE' watches which are very popular at the moment. For the girls I had responses such as 'Links Of London', 'Thomas Sabo' and 'Tiffany'. For the clothes I had the answers ranging from 'River Island, Topshop, Hollister, Superdry, UGGS, Nike'. I found this information useful because it gives me a good insight into what my target audience like.

 I will use this information from the questionnaires in my teaser trailer in order to make it appeal to the target audience. For example I will make the actress in the teaser trailer someone who the audience can relate to. By this I mean the clothes she wears and how she looks, I will dress her in a certain way (brands) so she is like the target audiene.

Toy watch is a brand that males like to buy



Links of london is a brand that females like to buy



  







Fashion from River Island which most females shop at