I decided that I wanted to do a 'horror/thriller' genre teaser trailer. This is because I think it appeals to my target audience. I want to make my teaser trailer as realistic as possible and fills the typical horror genre conventions. This is because it will make my teaser trailer look like a horror genre and not anything else like action. To do this I produced detailed analysis of three teaser trailers, this included: 'The Strangers', 'The Happening' and 'Alice In Wonderland'. Two of these were horror/thriller genres so were very important to pick out the conventions.
From my analysis I found a variety of aspects that are simular in both 'The Happening' and 'The Strangers'. One major convention was the use of lighting, I found that most of the teaser trailers were dark and eary. This may have been to create a creepy and mysterious atmosphere which I think works effectivly. Another aspect was the speed of the teaser trailers shots, I found that in both trailers they had at some point a montage of fast images. This creates a big imapct on the audience. I also found that the music used in this type of genre was very mysterious and used screams. I found this was a convention that creates a large impact on the audience, I think the music is a big aspect in creating the atmosphere and both teaser trailers showed this. I also found that both trailers had shots of peoples reactions to the things happening around them. I think this was very effective because it passes the emotion onto the audience.
Overall, after the analysis I produced I have been able to pick out clear conventions that horror genres use. For example; Sound being mysterious, screams, darkness, reactions of peoples faces and montage of fast shots. These aspects contribute to what makes a horror genre a horror genre. For this reason I will definatly take these conventions into convention and try to use them in my own teaser trailer.
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